According to Trubin, Polaris brand was given its own showroom, among other things, due to its anti-crisis policy.
'In recession, not all distributors can stay afloat and offer a competitive product', Dmitry Trubin says. 'Someone, for instance, creates a high-quality product, however, in a down economy they don't make novelty products, but decide to change direction instead. We often face the situation when brands targeted primarily at global market and the USA market are not ready to help the Russian market, and that's why they nosedive. In this case, we were offered a competitive price, a good product line, and, on top of that, last year they gave out mountain snowmobiles to pilots, across Russia, for free, having got good promotion. BRP premium brand, which is lucrative and prestigious to sell, has also stayed with us. Moreover, we've got an opportunity to open another selling point for this brand, and to move Polaris sales, which are also featured in our showrooms, here. Luckily, they have 'mountain' vehicles, as there's a growing trend in the Urals to buy snowmobiles not only for hunting but also for sports'.